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Wilf Campus Launches Wilf At Home, Introduces New Branding Campaign

Wilf Campus Annual Meeting, 2020The Wilf Campus for Senior Living officially launched Wilf At Home, an in-home care agency,  during its Board of Trustees Annual Meeting on January 29, 2020.

The agency will join the full-spectrum of services already available to seniors by the Wilf Campus through its agencies: Stein Assisted Living, Wilentz Senior Residence, Stein Hospice and Wilf Transport. This past April, the Campus also added the Education and Resource Center, which has enabled the Wilf Campus to expand its health, wellness and educational programs for the community.

“The Wilf Campus is committed to our mission and values in serving the senior population throughout Central New Jersey,” said Bob Barry, Wilf Campus President. “Our growth as a Campus ensures that we are able to meet the needs of seniors during every step of their journey,” he added.

Wilf At Home provides compassionate care to those requiring assistance in their private homes, assisted living facilities or long-term care facilities. Our caring and professional home health aides, personal care assistants, non-medical companions, live-in certified home health aides, registered nurses, licensed practical nurses and RN case managers, help seniors seamlessly navigate the complex healthcare environment.

“Wilf At Home is poised to become an integral part of the Wilf Campus and the services that we continue to provide to seniors,” said Barry.

The Wilf Campus also launched its new rebranding campaign during the annual meeting. In addition to a new brand appearance, the Campus introduced its new tagline: “Commitment. Compassion. Community.” According to Wilf Campus’ Director of Marketing and Community Relations Donna Oshri, the new tagline reflects the campus’ mission to offer the highest level of care and services essential to living life to the fullest. “Commitment. Compassion. Community. exemplifies what each of our agencies and our campus is all about,” she said, adding that the tagline “reaffirms our commitment to ensuring that the personal, medical and spiritual needs of our residents and patients are recognized and met, to provide the highest standards of service and care, based on compassion and respect, and to do so in a warm and inviting community.”

The annual meeting also included the installation of six new members to the Wilf Campus Board of Trustees. The Campus welcomed Sheri Bechtel, Howard Cohen, Neal Gittleman, Zoltan Kemeny, Lynne Weiss and Neil Weiss to the board.

For more information about the Wilf Campus for Senior Living or any of its agencies, please visit or call 732-568-1155.

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