What is your position at Wilf Campus?
Director of Corporate Marketing
Describe a typical day in your position.
Wilf Campus is a very busy organization with 7 agencies running all at once. A typical day can run the gamut from hosting an event for 60–100 community members or professionals, to smaller meetings with professionals in the aging field, vendors, or family members related to marketing and publicity. I also oversee the managament of our newly designed website and web/digital marketing agency, our advertising artist, and consulting writer. It takes a lot of “hands” to keep the word out in the community about Wilf Campus. In addition, we have numerous marketing teams throughout Campus – I meet with all of them frequently to come up with new ideas and ways of keeping our marketing fresh. And finally, you can frequently find me out and about at marketing events, community health fairs and other types of events around senior services. And sometimes, I am simply the photographer!
How did you get started in this profession?
I am educated as a licensed clinical social worker and have worked in many areas including private practice, Jewish Family Service, matchmaking and private adoptions. Eleven years ago, I decided it was time to combine my love of people and ability to help others in a different way by accepting the position of Marketing Director, The Martin and Edith Stein Assisted Living Residence. A few years later, I was promoted to the position of Wilf Campus Marketing Director and more recently became the Director of Corporate Marketing for the entire Campus and its agencies. I continued my training by earning my Assisted Living Administrator Certification (CALA). This winter, I trained to serve as a facilitator for the Total Memory Workout series which allows me to teach sessions on memory health to seniors and others that are interested.
What do you like best about working within the Wilf Campus community?
The Wilf Campus staff and residents are the best! They are a very loving and caring bunch and I know that we provide the best, compassionate care to our residents and to those we serve in the community. This all makes me very proud to be a part of the Wilf Community.
What’s your favorite part of Campus?
I really like the food! My position requires me to eat here often for parties and entertainment. We have an incredible chef who turns out meals that are incredible. The beautiful grounds here are also very peaceful. You don’t even realize that we are just off the main road once you enter our Campus grounds. We even have our own deer who live right here with us.
What do you like to do in your free time?
I love spending time with my family and friends. I love to travel with my husband, Gary. I also enjoy watercolor painting.
What would you tell someone who is interested in a career at Wilf Campus; or someone who is seeking care for a loved one?
For families looking for care – try us, you’ll like us! You’ll find it’s a very caring, smart and warm group of professionals to work with or have care for your loved one. I have been many places and seen many things in my career and I know that the staff and agencies here at Wilf Campus are the very best. For those interested in a career here, we are truly a family. We all care about each other and support each other. There is room for growth and expansion especially because the Campus is growing in the agencies we run and the services we provide.